Marketing and promotion is not just about advertising or posting on social media – although those tools most certainly have advantages if used effectively. Public communication is as important to portray your business in the way you want to be seen.
We can help with marketing and promotion from one-off advertising campaigns, to ongoing media liaison support.
Development and delivery of a supplementary Marketing Plan may be a small part of your project or event, or a full and robust Marketing Plan for your business may be the main project you are seeking assistance with. Either way, we can help with this.
Branding
Whether you have an existing ‘brand’, or you are looking for a new and unique look for your event or project, Réalta Events Management can help you with that.
Working closely with professional graphic designer colleagues, we will provide customised design services for your promotional leaflets, posters or other printed materials, as well as all digital and online elements.
If you already have your own logo and style guide, we will ensure this is used for any marketing materials produced.
Media Liaison
Having worked in public facing organisations for many years, we have a good working relationship with the local Shetland media and can liaise directly with local agencies to put together a bespoke multi-media package tailored to your requirements and budget.
This includes local independent print, online and radio in additional to BBC outlets which can help us to help you reach as wide an audience as possible for your event or project.
We can also assist with press release writing and distribution and management of media enquiries.
Website and Social Media Content
Having been involved in developing and maintaining many websites, some extensive and detailed; Emma is experienced at producing content for websites, developing website plans and working with web developers to deliver first class online resources.
Working with a number of local web developers, a range of budget options are available with training provided to your own staff for ongoing maintenance and update should this be required.
Réalta Events Management staff are responsible for several social media accounts on behalf of clients and other agencies. We can write, plan and publish a series of posts on your behalf for a particular campaign or simply provide you with content to suit your requirements.
Trade Shows
Creating promotional displays and attending trade shows or promotional events can be a time consuming process. Preparing materials can also be expensive, however we are able to offer solutions for modest and liberal budgets. Our team have a good track record of managing and attending promotional stands at local and national events from Shetland Sunday Teas to events such as the Scottish Traditional Boat Festival, VisitScotland EXPO and The British Bird Fair.
Contact us to discuss your needs.